These 8 sunglasses brands? All one company.

All owned outright by EssilorLuxottica, not licensing deals.: EssilorLuxottica · Ray-Ban · Oakley · Persol · Oliver Peoples · Arnette · Costa · Vogue Eyewear · Alain Mikli

Buy Ray-Ban or Oakley and you're buying from the same parent. EssilorLuxottica doesn't just own the brands: it also makes the lenses, runs the labs, and owns retail chains like Sunglass Hut and LensCrafters. Owning the brand, the factory, and the shelf is how one company quietly sets the price of seeing clearly.

When rival brands share a parent, the 'choice' is an illusion, and so is the price competition.