Two Minute Bit

The library

One idea per bit, under two minutes each. New bits ship continually.

Money

Starbucks made over $207 million last year on gift card money you never spent.

~1 min read

Money

No major US airline made money flying planes in 2024.

~1 min read

Money

Kroger's data arm watches 60 million households and sells your shopping habits back to brands.

~1 min read

Money

FICO's mortgage grip is a government rule. One rival cleared, the stock fell 19% in a day.

~1 min read

Money

Intuitive Surgical sells a million-dollar robot. The robot is barely the business.

~1 min read

Science

One spot in the universe is colder than the Big Bang's leftover heat.

~1 min read

Money

The M&M's company is the biggest vet-care provider on Earth. Roughly 3,000 hospitals.

~1 min read

Science

The bigger the black hole, the safer it is to fall in.

~1 min read

Money

One company legally owns every .com. And it's allowed to raise the price.

~2 min read

Science

Total solar eclipses are a cosmic accident. They expire in 600 million years.

~1 min read

Money

Williams-Sonoma added a pricier bread maker. Almost nobody bought it. The cheaper one nearly doubled.

~1 min read

Money

Progressive is investing $80 billion that isn't its money.

~2 min read

Technology

Every chip is printed by light from plasma 40 times hotter than the Sun.

~2 min read

Psychology

You'll defend a choice you never made. And never notice the swap.

~2 min read

Technology

Your phone's GPS would drift 10 km a day. So engineers built the clocks to run slow.

~1 min read

Money

McDonald's makes more from rent ($10B) than from selling burgers.

~2 min read

Money

Visa keeps ~66¢ of every dollar it makes. One of the fattest margins on earth.

~2 min read

Money

Spotify keeps about 30¢ of every dollar. The labels take the rest.

~2 min read

Money

Ferrari makes ~$137k profit per car. On just 13,752 cars a year.

~2 min read

Money

These 8 sunglasses brands? All one company.

~2 min read

Money

10 supermarket brands you'd never connect. All one company.

~2 min read

Science

One teaspoon of a neutron star would weigh about a billion tons on Earth.

~1 min read

Psychology

Losing $100 hurts about twice as much as winning $100 feels good.

~1 min read

Business

Costco has held its rotisserie chicken at $4.99 since 2009, and loses money on every bird.

~2 min read